Qaiso Dessert Lounge
Qaiso is a dessert lounge in Birmingham with a 4.9 star rating and a product that photographs beautifully. The food was doing its job in the room. Online, the presence did not match the quality of what was coming out of the kitchen, and the content that existed was inconsistent enough that it never built any momentum.
qaiso.co.uk
Why this is won or lost on a phone screen
Dessert trade is decided late, on a phone, often minutes before people leave the house. Nobody researches where to get knafeh a week in advance. The business that wins that moment is the one whose product looks irresistible on a small screen at nine in the evening, which makes consistent, appetising short-form video the single highest-leverage thing a dessert lounge can invest in.
What we did
Full social takeover
We took the account end to end: content strategy, filming at the shop, professional editing, and posting on a consistent schedule rather than whenever someone remembered. No requests for the team to send us phone photos between serving customers.
Formats built for how people actually scroll
High-retention vertical video designed for TikTok and Instagram Reels specifically, built around the moments that stop a thumb: the pour, the pull, the first spoon through a knafeh cup. Filmed with proper lighting so the product looks as good on screen as it does on the counter.
Community management
Daily engagement, comment replies and DM handling in the brand's voice, so the account behaved like a business that was open and paying attention rather than a feed that posted and went quiet.
Paid search alongside the organic
Google Ads ran in parallel to capture people already searching for desserts nearby, while the organic content built the recognition that makes those clicks convert.
The numbers
First 60 daysWhat that actually meant
The follower number is the least interesting one here. The figures that matter are the 24% rise in foot traffic and the 85% increase in direct bookings, because those are people walking through the door rather than numbers on a dashboard. Averaging 5,775 views per reel in a city the size of Birmingham means the content was consistently reaching well beyond the existing customer base, which is exactly what a dessert business needs on a Friday night.
Every figure comes from the client's own analytics. We'll happily walk you through the data on a call.
The work
Want results like this for your business?
15 minutes, no pitch. We'll look at your current presence and tell you honestly what a month of content like Qaiso Dessert Lounge's would look like for you.
We deliberately keep our client list small so every brand gets real attention.